Back From Florida!

(Last drive through Orlando, FL)

This morning I cataloged the fifty-five product videos from ICAST. I’m back to the screen, hunched over a laptop and thinking about sunshine. (I’m also thinking about getting one of those balance ball things to sit on while I work. It would make this side of my work much more dynamic, to say the least.) Every video needs to be synced camera to camera, video to sound, and chopped into neat little packages. Fortunately, editing is the easy part. But my work with Fishwire.net won’t end with this little series of projects.

I’m learning that when in comes to making media, subject and content are central to any given piece. Sure, the technical and aesthetic side is significant—and that part of the job is my specialty—but in the end, great stories, relevant ideas and intriguing concepts win every time. And really, the ideas are what matter, not the packages that they come in.

Where am I headed with this? Next month I get to shoot my first online half-hour show that will, Lord-willing, continue as a monthly series on fishwire.net. Am I excited? You bet! Am I nervous? “Yes” would be an understatement.

While scraping together my arsenal of creative visual ideas, I’m taking into account how beautiful visual pieces will fit into a larger story, and posses enough depth to fuel a compelling narrative. Images speak louder than words, and a well composed visual montage can tell a story far more powerful and memorable than a series of spoken words. I intend to use story to propel my imaging, and ideas to motivate the visual flow. Technical geek mess needs to meet the flowing aesthetic. The story will tie it together. Every project should be better than the last; we have to climb one step to get to the next. This is my starting point, let a new adventure begin!

Oh, and if you’re hoping to watch another video from ICAST, check out the video I got to shoot with Buzz Ramsey himself! Click on the image below:



And now, my friends, I am off to do one of my favorite things in the world, away from the computer, and taking a break from the camera. I’m washing dishes. Oh yes.